Michel Design Works begins by creating the artwork and matching it to a specific scent. Then we apply it across a wide variety of products to develop a cohesive grouping or, as we like to call it, a collection. This is also an extremely popular and successful way to merchandise products at retail, by collection. The collection creates an eye-catching story that speaks to the consumer. Many collections beautifully compliment each other and, when combined, broaden the impact and appeal!